Global marketing management : (Record no. 7039)
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000 -LEADER | |
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fixed length control field | 00737cam a2200217 a 4500 |
001 - CONTROL NUMBER | |
control field | 0000029307 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230921135224.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 090206s2009 enkm a001 0 eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD62.4 |
Item number | .L44 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lee, Kiefer. |
245 10 - TITLE STATEMENT | |
Title | Global marketing management : |
Remainder of title | changes, new challenges, and strategies / |
Statement of responsibility, etc. | Kiefer Lee and Steve Carter. |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Oxford : |
Name of publisher, distributor, etc. | Oxford University Press, |
Date of publication, distribution, etc. | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxv, 578p. : |
Other physical details | col. ill. ; |
Dimensions | 27 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | International business enterprises. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic planning. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Carter, S. |
989 ## - | |
-- | 20230822095114.0 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HD 62.4 LEE | BK0047333 | 09/21/2023 | c.040279 | 09/21/2023 | Books |