Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 2nd ed. - Boston : McGraw-Hill/Irwin, 2012. - xxv,559 p. : ill. ; 27 cm.
Includes index.
0073380938 9780077131715 : $43.048
2008003660
Service industries--Marketing.
Customer services.
Marketing.
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2012
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 2nd ed. - Boston : McGraw-Hill/Irwin, 2012. - xxv,559 p. : ill. ; 27 cm.
Includes index.
0073380938 9780077131715 : $43.048
2008003660
Service industries--Marketing.
Customer services.
Marketing.
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2012