Big data MBA : driving business strategies with data science /
Schmarzo, Bill,
Big data MBA : driving business strategies with data science / Bill Schmarzo. - Indianapolis : John WIley & Sons, 2016. - xxvii, 283 pages : illustrations ; 23 cm.
Includes index.
Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.
9781119181118 (pbk.) : $17.64 1119181119
2015955444
Business intelligence--Data processing.
Business planning--Statistical methods.
Data mining.
Management--Data processing.
Big data.
Business--Data processing.
HD38.7 / .S349 2016
658.4/038
Big data MBA : driving business strategies with data science / Bill Schmarzo. - Indianapolis : John WIley & Sons, 2016. - xxvii, 283 pages : illustrations ; 23 cm.
Includes index.
Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.
9781119181118 (pbk.) : $17.64 1119181119
2015955444
Business intelligence--Data processing.
Business planning--Statistical methods.
Data mining.
Management--Data processing.
Big data.
Business--Data processing.
HD38.7 / .S349 2016
658.4/038