Big data MBA : driving business strategies with data science / Bill Schmarzo.
Material type: TextCopyright date: ©2016Description: xxvii, 283 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9781119181118 (pbk.) :
- 1119181119
- 658.4/038 23
- HD38.7 .S349 2016
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HD 38.7 SCH (Browse shelf(Opens below)) | c.042112 | Available | BK0050119 |
Includes index.
Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.
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