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Consumer behavior : building marketing strategy /

Hawkins, Del I.

Consumer behavior : building marketing strategy / by Del I. Hawkins, Roger J. Best and Kenneth A. Coney. - 7th ed. - Boston : McGraw Hill, 1997. - xxv, 760p. : ill.

Includes index.

ISBN: 0256218951

Subjects--Topical Terms:
Consumer behavior ---United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
Market surveys--United States.
Consumers--United States--Case studies.

LC Class. No.: HF 5415.33 / HAW

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