Marketing research essentials /
McDaniel, Carl, Jr., 1941-.
Marketing research essentials / by Carl McDaniel, Roger Gates. - 6th edition. - Hoboken : John Wiley, 2013. - xix, 452 : illustrations ; 26 cm.
Various multi-media instructional resources are available to supplement the text.
Includes bibliographical references and index.
System requirements for accompanying CD-ROM: Windows 2000, XP, and Me.
9781118249321 : $70.00
2011293188
Marketing research.
HF5415.2 / .M3825 2008
658.8/3
Marketing research essentials / by Carl McDaniel, Roger Gates. - 6th edition. - Hoboken : John Wiley, 2013. - xix, 452 : illustrations ; 26 cm.
Various multi-media instructional resources are available to supplement the text.
Includes bibliographical references and index.
System requirements for accompanying CD-ROM: Windows 2000, XP, and Me.
9781118249321 : $70.00
2011293188
Marketing research.
HF5415.2 / .M3825 2008
658.8/3