Marketing research essentials / by Carl McDaniel, Roger Gates.

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Material type: Text

TextPublisher: Hoboken, NJ : John Wiley, 2013Edition: 6th editionDescription: xix, 452 : illustrations ; 26 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.2 MCD (Browse shelf(Opens below))	c.043135	Available		BK0047129

Various multi-media instructional resources are available to supplement the text.

Includes bibliographical references and index.

System requirements for accompanying CD-ROM: Windows 2000, XP, and Me.

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