Strategic marketing management : a means-end approach /
Parry, Mark E.
Strategic marketing management : a means-end approach / by Mark E. Parry. - New Dehli : Tata McGraw-Hill, 2002. - ix, 275p. : ill. - (McGraw-Hill Executive MBA) .
Includes Bibliography and Index.
0071372229
Marketing.
Management.
Marketing.
Management.
Strategic marketing management : a means-end approach / by Mark E. Parry. - New Dehli : Tata McGraw-Hill, 2002. - ix, 275p. : ill. - (McGraw-Hill Executive MBA) .
Includes Bibliography and Index.
0071372229
Marketing.
Management.
Marketing.
Management.