Normal view MARC view ISBD view

Strategic marketing management : (Record no. 8597)

MARC details
000 -LEADER
fixed length control field	01131cam a2200313 4500
001 - CONTROL NUMBER
control field	0000001141
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135405.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150417s2002 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071372229
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Parry, Mark E.
245 10 - TITLE STATEMENT
Title	Strategic marketing management :
Remainder of title	a means-end approach /
Statement of responsibility, etc.	by Mark E. Parry.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Dehli :
Name of publisher, distributor, etc.	Tata McGraw-Hill,
Date of publication, distribution, etc.	2002.
300 ## - PHYSICAL DESCRIPTION
Extent	ix, 275p. :
Other physical details	ill.
490 0# - SERIES STATEMENT
Series statement	(McGraw-Hill Executive MBA)
500 ## - GENERAL NOTE
General note	Includes Bibliography and Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
Source of heading or term	sears.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management.
Source of heading or term	sears.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	051003
989 ## -
--	20230822095114.0

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Source of classification or shelving scheme	Shelving location
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 PAR	BK0007609	09/21/2023	c3	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 PAR	BK0008211	09/21/2023	c3	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 PAR	BK0000995	09/21/2023	c.019374	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 PAR	BK0000994	09/21/2023	c.023599	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 PAR	BK0030281	09/21/2023	c.040260	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 PAR	BK0047272	09/21/2023	c.033853	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 PAR	BK0032585	09/21/2023		09/21/2023	Books	Library of Congress Classification	CUT Library Books Binding