Electronic marketing and the consumer /
Electronic marketing and the consumer /
editor, Robert A. Peterson.
- Thousand Oaks, Calif. : Sage Publications, c1997.
- xiii, 193 pages : illustartion ; 24 cm.
Includes bibliographical references (p. [175]-181) and index.
Electronic marketing : visions, definitions, and implications / Robert A. Peterson -- Consumer behavior in the future / Jagdish N. Sheth and Rajendra S. Sisodia -- Television IS the store : direct response television / August E. Grant -- Electronic sales force management at Mary Kay / Walter A. Bradley and S. Kregg Jodie -- Real shopping in a virtual store / Raymond R. Burke -- Electronic marketing : the Dell computer experience / Kenneth Hill -- Electronically connecting retailers and customers : interim summary of an expert roundtable / Fred Phillips ... [et al.] -- Consumer and corporate adoption of the World Wide Web as a commercial medium / Sunil Gupta and Rabikar Chatterjee -- Is there a future for retailing on the Internet? / Sirkka L. Jarvenpaa and Peter A. Todd -- Privacy, surveillance, and cookies / Larry R. Leibrock -- Electronic marketing : future possibilities / Joseph F. Hair, Jr. and William W. Keep.
0761910697 (acid-free paper) 9780761910695 (acid-free paper) 0761910700 (pbk. : acid-free paper) 9780761910701 (pbk. : acid-free paper)
97004753
Internet marketing.
Broadcast advertising.
Twenty-first century--Forecasts.
Electronic marketing.
HF5415.1265 / .E395 1997
Includes bibliographical references (p. [175]-181) and index.
Electronic marketing : visions, definitions, and implications / Robert A. Peterson -- Consumer behavior in the future / Jagdish N. Sheth and Rajendra S. Sisodia -- Television IS the store : direct response television / August E. Grant -- Electronic sales force management at Mary Kay / Walter A. Bradley and S. Kregg Jodie -- Real shopping in a virtual store / Raymond R. Burke -- Electronic marketing : the Dell computer experience / Kenneth Hill -- Electronically connecting retailers and customers : interim summary of an expert roundtable / Fred Phillips ... [et al.] -- Consumer and corporate adoption of the World Wide Web as a commercial medium / Sunil Gupta and Rabikar Chatterjee -- Is there a future for retailing on the Internet? / Sirkka L. Jarvenpaa and Peter A. Todd -- Privacy, surveillance, and cookies / Larry R. Leibrock -- Electronic marketing : future possibilities / Joseph F. Hair, Jr. and William W. Keep.
0761910697 (acid-free paper) 9780761910695 (acid-free paper) 0761910700 (pbk. : acid-free paper) 9780761910701 (pbk. : acid-free paper)
97004753
Internet marketing.
Broadcast advertising.
Twenty-first century--Forecasts.
Electronic marketing.
HF5415.1265 / .E395 1997