MARC details
| 000 -LEADER |
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| fixed length control field |
02636cam a2200409 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
0000031505 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230921135420.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
970305s1997 caum b a001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
97004753 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0761910697 (acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780761910695 (acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0761910700 (pbk. : acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780761910701 (pbk. : acid-free paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)36548824 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)36548824 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
PGC |
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BAKER |
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NLGGC |
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BTCTA |
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YDXCP |
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LVB |
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OCLCG |
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TULIB |
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BDX |
| -- |
MZN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 |
| Item number |
.E395 1997 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1265 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.E395 1997 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Electronic marketing and the consumer / |
| Statement of responsibility, etc. |
editor, Robert A. Peterson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. |
Sage Publications, |
| Date of publication, distribution, etc. |
c1997. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks, Calif. : |
| Name of producer, publisher, distributor, manufacturer |
Sage Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 193 pages : |
| Other physical details |
illustartion ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [175]-181) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Electronic marketing : visions, definitions, and implications / Robert A. Peterson -- Consumer behavior in the future / Jagdish N. Sheth and Rajendra S. Sisodia -- Television IS the store : direct response television / August E. Grant -- Electronic sales force management at Mary Kay / Walter A. Bradley and S. Kregg Jodie -- Real shopping in a virtual store / Raymond R. Burke -- Electronic marketing : the Dell computer experience / Kenneth Hill -- Electronically connecting retailers and customers : interim summary of an expert roundtable / Fred Phillips ... [et al.] -- Consumer and corporate adoption of the World Wide Web as a commercial medium / Sunil Gupta and Rabikar Chatterjee -- Is there a future for retailing on the Internet? / Sirkka L. Jarvenpaa and Peter A. Todd -- Privacy, surveillance, and cookies / Larry R. Leibrock -- Electronic marketing : future possibilities / Joseph F. Hair, Jr. and William W. Keep. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Broadcast advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Twenty-first century |
| Form subdivision |
Forecasts. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Electronic marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peterson, Robert A. |
| Fuller form of name |
(Robert Allen), |
| Dates associated with a name |
1944-. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version. |
| Title |
Electronic marketing and the consumer. |
| Place, publisher, and date of publication |
Thousand Oaks, Calif. : Sage Publications, c1997 |
| Record control number |
(OCoLC)647023678. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-d.html">http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-t.html">http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-t.html</a> |
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210422 |
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20230822095114.0 |