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Advanced database marketing : innovative methodologies and applications for managing customer relationships /

Advanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin. - Burlington, VT : Gower, c2013. - xx, 324 pages : illustration ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781409444619 (hardback : alk. paper) 9781409444626 (ebook)

LCCN: 2012032138

Subjects--Topical Terms:
Database marketing.
Consumer profiling.
Customer relations.

LC Class. No.: HF5415.126 / .A377 2013

Dewey Class. No.: 658.8/120285574

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