MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01083cam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000031833 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230921135420.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120823s2013 vtua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012032138 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781409444619 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781409444626 (ebook) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
17439550 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
c=Program for Cooperative Cataloging |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.126 |
| Item number |
.A377 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/120285574 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Advanced database marketing : |
| Remainder of title |
innovative methodologies and applications for managing customer relationships / |
| Statement of responsibility, etc. |
edited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Burlington, VT : |
| Name of publisher, distributor, etc. |
Gower, |
| Date of publication, distribution, etc. |
c2013. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Burlington, VT : |
| Name of producer, publisher, distributor, manufacturer |
Gower, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 324 pages : |
| Other physical details |
illustration ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Database marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer profiling. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 989 ## - |
|---|
| -- |
20230822095114.0 |