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Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line /

Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line / Paul R. Gamble ... [et al.]. - London : Kogan Page, 2005. - xii, 308 pages : illustrations ; 24 cm.

"IBM ; Cim.".

Includes bibliography references (p. 300-303) and index.

ISBN: 0749443855

LCCN: 2005022212

Subjects--Topical Terms:
Marketing--Management.
Product management.
Marketing--Management.

LC Class. No.: HF5415.13 / .M3584 2005

Dewey Class. No.: 658.8

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