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Strategic marketing : theory and applications for competitive advantage /

Strategic marketing : theory and applications for competitive advantage / editors, Peet Venter and Mari Jansen van Rensburg. - Cape Town, South Africa : Oxford University Press, Southern Africa, c2009. - x, 374 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 0195987063 (pbk.) 9780195987065 : US$55.00

LCCN: 2010285572

Subjects--Topical Terms:
Marketing.
Marketing.

LC Class. No.: HF5415.13 / .S86893 2009

Dewey Class. No.: 658.8/02

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