MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01194cam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000021924 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230921135420.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100303e200900 xx a 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010285572 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0195987063 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780195987065 : |
| Terms of availability |
US$55.00 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
Voyager-16116112 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.S86893 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing : |
| Remainder of title |
theory and applications for competitive advantage / |
| Statement of responsibility, etc. |
editors, Peet Venter and Mari Jansen van Rensburg. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cape Town, South Africa : |
| Name of publisher, distributor, etc. |
Oxford University Press, Southern Africa, |
| Date of publication, distribution, etc. |
c2009. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Cape Town, South Africa : |
| Name of producer, publisher, distributor, manufacturer |
Oxford University Press, Southern Africa, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 374 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| Source of heading or term |
sears. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Venter, Peet, |
| Dates associated with a name |
1964-. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Van Rensburg, Mari Jansen. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
120725 |
| 989 ## - |
|---|
| -- |
20230822095114.0 |