Advertising & promotion : Chris Hackley and Rungpaka Amy Hackley.
Hackley, Christopher E,
Advertising & promotion : Chris Hackley and Rungpaka Amy Hackley. Advertising and promotion - 3rd edition. - Los Angeles : SAGE, 2015. - xvi, 326 pages, 16 unnumbered pages of plates : illustrations (chiefly color) ; 24 cm.
Includes bibliographical references (pages 305-315) and index.
Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
9781446280720 $76.44 1446280721 9781446280713 1446280713
2014937946
GBB4D0583 bnb
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.
Advertising
Advertising--Brand name products
Advertising--Social aspects
Sales promotion
Reclame
HF5823 / .H185 2015
659.1
Advertising & promotion : Chris Hackley and Rungpaka Amy Hackley. Advertising and promotion - 3rd edition. - Los Angeles : SAGE, 2015. - xvi, 326 pages, 16 unnumbered pages of plates : illustrations (chiefly color) ; 24 cm.
Includes bibliographical references (pages 305-315) and index.
Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
9781446280720 $76.44 1446280721 9781446280713 1446280713
2014937946
GBB4D0583 bnb
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.
Advertising
Advertising--Brand name products
Advertising--Social aspects
Sales promotion
Reclame
HF5823 / .H185 2015
659.1