Chinhoyi University Of Technology OPAC

Advertising & promotion : (Record no. 9013)

MARC details
000 -LEADER
fixed length control field 02601cam a22005897i 4500
001 - CONTROL NUMBER
control field 0000031121
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230921135432.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140409t20152015cauaf b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014937946
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB4D0583
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446280720
Qualifying information (pbk.) :
Terms of availability $76.44
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1446280721
Qualifying information (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446280713
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1446280713
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781473909007
Qualifying information (PDF ebook)
042 ## - AUTHENTICATION CODE
Authentication code copycat=LC copy cataloging
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .H185 2015
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hackley, Christopher E,
Relator term author.
245 10 - TITLE STATEMENT
Title Advertising & promotion :
Remainder of title Chris Hackley and Rungpaka Amy Hackley.
246 3# - VARYING FORM OF TITLE
Title proper/short title Advertising and promotion
250 ## - EDITION STATEMENT
Edition statement 3rd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2015.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles :
Name of producer, publisher, distributor, manufacturer SAGE,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2015.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 326 pages, 16 unnumbered pages of plates :
Other physical details illustrations (chiefly color) ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 305-315) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Brand name products.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00797511.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Brand name products
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00797554.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Social aspects
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00797762.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01103868.
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Reclame
Source of heading or term gtt
Authority record control number or standard number (NL-LeOCL)078645875.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hackley, Rungpaka Amy,
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Ebook version
International Standard Book Number 9781473909007.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 190823
925 0# -
-- acquire
-- 1 shelf copy
-- Sel/ddw, 2015-12-10
989 ## -
-- 20230822095114.0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   HF 5823 HAC BK0053524 09/21/2023 c.045072 09/21/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   HF 5823 HAC BK0053521 09/21/2023 c.045071 09/21/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   HF 5823 HAC BK0053518 09/21/2023 c.045070 09/21/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   HF 5823 HAC BK0053515 09/21/2023 c.045069 09/21/2023 Books
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