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Rebranding and consumer behaviour in the Telecommunications industry : the case of Telecel Zimbabwe /

Muchenje, Chenjerai., author.

Rebranding and consumer behaviour in the Telecommunications industry : the case of Telecel Zimbabwe / by Chenjerai Muchenje. - ed. - Chinhoyi : Chinhoyi University of Technology, 2012. - xi, 100 pages : illustrations ; cm.

Dissertation (Msc.)--Chinhoyi University of Technology, 2012.

Includes bibliographical references (p.79-93) and abstract.

ISBN: $

Subjects--Topical Terms:
Consumer behaviour.
Rebranding.

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