MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01027cam a22002652 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000024352 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230921135435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140625s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Terms of availability |
$ |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Your Holding Symbol |
| Transcribing agency |
Your Holding Symbol |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Muchenje, Chenjerai., |
| Titles and words associated with a name |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Rebranding and consumer behaviour in the Telecommunications industry : |
| Remainder of title |
the case of Telecel Zimbabwe / |
| Statement of responsibility, etc. |
by Chenjerai Muchenje. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chinhoyi : |
| Name of publisher, distributor, etc. |
Chinhoyi University of Technology, |
| Date of publication, distribution, etc. |
2012. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chinhoyi |
| Name of producer, publisher, distributor, manufacturer |
Chinhoyi University of Technology |
| Date of production, publication, distribution, manufacture, or copyright notice |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 100 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Dissertation (Msc.)--Chinhoyi University of Technology, 2012. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p.79-93) and abstract. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behaviour. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Rebranding. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chinhoyi University of Technology. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
140625 |
| 989 ## - |
|---|
| -- |
20230822095114.0 |