Understanding media economics /
Doyle, Gillian.
Understanding media economics / Gillian Doyle. - Second edition. - Los Angeles, California ; London : SAGE, 2013. - xii, 216 pages : illustrations ; 25 cm.
Previous edition: 2002.
Includes bibliographical references (pages [192]-212) and index.
1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- Index.
9781412930765 (hbk.) 1412930766 (hbk.) 9781412930772 (pbk.) 1412930774 (pbk.) : $110.14
Mass media--Economic aspects.
P91 / .D68 2013
338.4330223
Understanding media economics / Gillian Doyle. - Second edition. - Los Angeles, California ; London : SAGE, 2013. - xii, 216 pages : illustrations ; 25 cm.
Previous edition: 2002.
Includes bibliographical references (pages [192]-212) and index.
1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- Index.
9781412930765 (hbk.) 1412930766 (hbk.) 9781412930772 (pbk.) 1412930774 (pbk.) : $110.14
Mass media--Economic aspects.
P91 / .D68 2013
338.4330223