Chinhoyi University Of Technology OPAC

Understanding media economics / (Record no. 9399)

MARC details
000 -LEADER
fixed length control field 01469cam a22003851i 4500
001 - CONTROL NUMBER
control field 0000030926
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230921135456.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060831t20132013caum b a001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412930765 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412930766 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412930772 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412930774 (pbk.) :
Terms of availability $110.14
035 ## - SYSTEM CONTROL NUMBER
System control number 843035164
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P91
Item number .D68 2013
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.4330223
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Doyle, Gillian.
245 10 - TITLE STATEMENT
Title Understanding media economics /
Statement of responsibility, etc. Gillian Doyle.
250 ## - EDITION STATEMENT
Edition statement Second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles, California ; London :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2013.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles, California ; London :
Name of producer, publisher, distributor, manufacturer SAGE,
Date of production, publication, distribution, manufacture, or copyright notice [2013].
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2013.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 216 pages :
Other physical details illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous edition: 2002.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages [192]-212) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Economic aspects.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 190412
913 ## -
-- N
989 #7 -
-- 20230822095114.0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   P 91 DOY BK0053192 09/21/2023 c.043673 09/21/2023 Books
@2026 All rights reserved. C.U.T Library