Normal view MARC view ISBD view

Tourism and hospitality marketing : (Record no. 14011)

MARC details
000 -LEADER
fixed length control field	01815cam a2200373 a 4500
001 - CONTROL NUMBER
control field	0000019467
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135954.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	070724s2008 caumb b a001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBA771196
Source	bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1412946867 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781412946865 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1412946875 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781412946872 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)170038301
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)170038301
040 ## - CATALOGING SOURCE
Original cataloging agency	UKM
Transcribing agency	UKM
Modifying agency	BTCTA
--	YDXCP
--	BAKER
--	BWKUK
--	BWK
--	ZWZ
--	W2U
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	G155.A1
Item number	H825 2008
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	338.47910688
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Hudson, Simon.
245 10 - TITLE STATEMENT
Title	Tourism and hospitality marketing :
Remainder of title	a global perspective /
Statement of responsibility, etc.	Simon Hudson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Los Angeles ;
--	London :
Name of publisher, distributor, etc.	Sage,
Date of publication, distribution, etc.	2008.
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 467 p. :
Other physical details	ill., maps ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	1. The global tourism marketing environment -- 2. Consumer vehaviour -- 3. Developing a marketing plan -- 4. Marketing research -- 5. The tourism and hospitality product -- 6. Pricing -- 7. Distribution -- 8. Marketing communications : the role of advertising and sales promotions -- 9. Marketing communications : public relations, personal selling, direct marketing, and word of mouth -- 10. Internet marketing -- 11. Providing service quality through internal marketing -- 12. Destination marketing -- 13. Contemporary issues in tourism and hospitality marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Tourism
General subdivision	Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Hospitality industry
General subdivision	Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Hospitality industry
General subdivision	Marketing.
Source of heading or term	sears.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	111107
913 ## -
--	N
989 ## -
--	20230822095114.0

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	G 155.A1 HUD	BK0035796	09/21/2023	c.024944	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	G 155.A1 HUD	BK0038294	09/21/2023	c.029861	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	G 155.A1 HUD	BK0038297	09/21/2023	c.029861	09/21/2023	Books