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Tourism and hospitality marketing : a global perspective / Simon Hudson.

By: Material type: TextTextPublication details: Los Angeles ; London : Sage, 2008.Description: xv, 467 p. : ill., maps ; 24 cmISBN:
  • 1412946867 (hbk.)
  • 9781412946865 (hbk.)
  • 1412946875 (pbk.)
  • 9781412946872 (pbk.)
Subject(s): DDC classification:
  • 338.47910688 22
LOC classification:
  • G155.A1 H825 2008
Contents:
1. The global tourism marketing environment -- 2. Consumer vehaviour -- 3. Developing a marketing plan -- 4. Marketing research -- 5. The tourism and hospitality product -- 6. Pricing -- 7. Distribution -- 8. Marketing communications : the role of advertising and sales promotions -- 9. Marketing communications : public relations, personal selling, direct marketing, and word of mouth -- 10. Internet marketing -- 11. Providing service quality through internal marketing -- 12. Destination marketing -- 13. Contemporary issues in tourism and hospitality marketing.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries G 155.A1 HUD (Browse shelf(Opens below)) c.024944 Available BK0035796
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries G 155.A1 HUD (Browse shelf(Opens below)) c.029861 Available BK0038294
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries G 155.A1 HUD (Browse shelf(Opens below)) c.029861 Available BK0038297

Includes bibliographical references and index.

1. The global tourism marketing environment -- 2. Consumer vehaviour -- 3. Developing a marketing plan -- 4. Marketing research -- 5. The tourism and hospitality product -- 6. Pricing -- 7. Distribution -- 8. Marketing communications : the role of advertising and sales promotions -- 9. Marketing communications : public relations, personal selling, direct marketing, and word of mouth -- 10. Internet marketing -- 11. Providing service quality through internal marketing -- 12. Destination marketing -- 13. Contemporary issues in tourism and hospitality marketing.

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