MARC details
000 -LEADER |
fixed length control field |
02651ngm a2200385 a 4500 |
001 - CONTROL NUMBER |
control field |
0000025129 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230921135137.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m c |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr|cna|||a|||| |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
vz|czazum |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080121s2008 enk|||||||||||s|||v|eng d |
028 50 - PUBLISHER OR DISTRIBUTOR NUMBER |
Publisher or distributor number |
1821 |
Source |
Henry Stewart Talks |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
HST1821_1_2 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
000868801 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
KCL |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Robinson, Mark, |
Affiliation |
(Managing Director, Marketing Databasics Ltd., UK) |
Relationship |
spk |
245 10 - TITLE STATEMENT |
Title |
Segmenting your data for maximum customer insight |
Medium |
[electronic resource] / |
Statement of responsibility, etc. |
Mark Robinson. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Henry Stewart Talks, |
Date of publication, distribution, etc. |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (1 streaming video file (42 min.) : |
Other physical details |
color, sound). |
490 1# - SERIES STATEMENT |
Series statement |
Targeting and segmentation in marketing : from the fundamentals to the latest developments |
500 ## - GENERAL NOTE |
General note |
Animated audio-visual presentations with synchronized narration. |
500 ## - GENERAL NOTE |
General note |
Title from title frames. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Contents: What is a behavioral classification/segmentation -- The marketing database journey -- Different types of segmentation -- Behavioral segmentations based on clustering -- Financial services segmentation example -- Best practice rules -- How to define key business measures such as profitability and potential -- Income to date from current product holdings -- Income to come from current product holdings -- Mortgage NPV curve -- Income to come from new product holdings -- Customer profitability by decile (% profit) -- Most and least profitable customers -- Customer segmentation -- Segment strategies within the framework -- How to get the business to take advantage of the findings and add value to communications planning and brand development. |
506 ## - RESTRICTIONS ON ACCESS NOTE |
Terms governing access |
Access restricted to subscribers. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
Mode of access: World Wide Web. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Market segmentation. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Target marketing. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Henry Stewart talks. |
Name of part/section of a work |
Marketing & management collection. |
-- |
Targeting and segmentation in marketing |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://hstalks.com/lib.php?t=HST55.1821&c=250">http://hstalks.com/lib.php?t=HST55.1821&c=250</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://hstalks.com/lib.php?t=HST55&c=250">http://hstalks.com/lib.php?t=HST55&c=250</a> |
Materials specified |
Series |
908 ## - PUT COMMAND PARAMETER (RLIN) |
Put command parameter |
141013 |
989 ## - |
-- |
20230822095114.0 |