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Segmenting your data for maximum customer insight [electronic resource] / Mark Robinson.

By: Material type: FilmFilmPublisher number: 1821 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Targeting and segmentation in marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s): Online resources:
Contents:
Contents: What is a behavioral classification/segmentation -- The marketing database journey -- Different types of segmentation -- Behavioral segmentations based on clustering -- Financial services segmentation example -- Best practice rules -- How to define key business measures such as profitability and potential -- Income to date from current product holdings -- Income to come from current product holdings -- Mortgage NPV curve -- Income to come from new product holdings -- Customer profitability by decile (% profit) -- Most and least profitable customers -- Customer segmentation -- Segment strategies within the framework -- How to get the business to take advantage of the findings and add value to communications planning and brand development.
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Animated audio-visual presentations with synchronized narration.

Title from title frames.

Contents: What is a behavioral classification/segmentation -- The marketing database journey -- Different types of segmentation -- Behavioral segmentations based on clustering -- Financial services segmentation example -- Best practice rules -- How to define key business measures such as profitability and potential -- Income to date from current product holdings -- Income to come from current product holdings -- Mortgage NPV curve -- Income to come from new product holdings -- Customer profitability by decile (% profit) -- Most and least profitable customers -- Customer segmentation -- Segment strategies within the framework -- How to get the business to take advantage of the findings and add value to communications planning and brand development.

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Mode of access: World Wide Web.

System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

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