Marketing planning : (Record no. 6683)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01224cam a22003254a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000028393 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921135202.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110512s2012 maum b a001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011019814 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132544702 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132544709 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)723529980 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)723529980 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | c=Program for Cooperative Cataloging |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .S637 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sorger, Stephan. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing planning : |
| Remainder of title | where strategy meets action / |
| Statement of responsibility, etc. | Stephan Sorger. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 323 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 150624 |
| 913 ## - | |
| -- | N |
| 989 ## - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.13 SOR | BK00457800 | 09/21/2023 | c.038360 | 09/21/2023 | Books |