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Marketing planning : where strategy meets action / Stephan Sorger.

By: Material type: TextTextPublication details: Boston : Pearson, c2012.Description: xxv, 323 p. : ill. ; 23 cmISBN:
  • 9780132544702 (alk. paper)
  • 0132544709 (alk. paper)
Subject(s): DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5415.13 .S637 2012
Contents:
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.13 SOR (Browse shelf(Opens below)) c.038360 Available BK00457800

Includes bibliographical references and index.

The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.

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