Advertising and promotion : an intergrated marketing communications perspective / by George E. Belch and Michael A. Belch.
Material type: TextSeries: (The McGraw-Hill/Irwin Series in Marketing)Publication details: New delhi : Tata McGraw-Hill Publishing Company, 2004.Edition: 6th edDescription: xxvi,780 p. : ill ; cmISBN:- 0070581940
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5823 BEL (Browse shelf(Opens below)) | Available | BK0038532 | ||
Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5823 BEL (Browse shelf(Opens below)) | Available | BK0044146 | ||
Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5823 BEL (Browse shelf(Opens below)) | c.020624 | Available | BK0001143 |
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Includes bibliographical references and index)
2005
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