Marketing management : a South Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 13th edDescription: xxxix, 647, [128] p. : ill. (chiefly col.) ; 29 cmISBN: - 0131457578
- 658.8 22
- HF5415.13 .K64 2006
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Includes bibliographical references and index.
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