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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c2001.Edition: 5th edDescription: xxi, 762 p. : col. ill. ; 24 cmISBN:
  • 0618071881
Subject(s): DDC classification:
  • 658.8/48 21
LOC classification:
  • HF1416 .J43 2001
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