Marketing research essentials / Carl McDaniel, Jr., Roger Gates.
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TextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998.Edition: 2nd edDescription: xxii, 462, [26] p. : ill. ; 26 cmISBN: - 0538876697 (pbk. : alk. paper)
- HF5415.2 .M3825 1998
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.2 McD (Browse shelf(Opens below)) | 019860 | Available | BK0004138 |
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| HF 5415.2 MAL Marketing reseach : an applied approach / | HF 5415.2 MAL Marketing reseach : an applied approach / | HF 5415.2 MAL Marketing reseach : an applied approach / | HF 5415.2 McD Marketing research essentials / | HF 5415.2 MCD Marketing research essentials / | HF 5415.2 MCD Marketing research : the impact of the Internet / | HF 5415.2 MCD Marketing research essentials / |
Includes bibliographical references and index.
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