Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.

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Material type: Text

TextSeries: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998.Edition: 2nd edDescription: xiii, 430 p., [8] p. of col. plates : illISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415 CHE (Browse shelf(Opens below))	017135	Available		BK0013685
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415 CHE (Browse shelf(Opens below))	c.031356	Available		BK0041966

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Previous	HF 5415 CAP Managing marketing in the 21st century : developing and implementing the market strategy /	HF 5415 CHA Retail marketing in the modern age /	HF 5415 CHA Retail marketing in the modern age /	HF 5415 CHE Creating powerful brands in consumer, service and industrial markets /	HF 5415 CHE Creating powerful brands in consumer, service and industrial markets /	HF 5415 CHI To investigate the ways in which Pioneer Coaches can improve it's customer service for the period /	HF 5415 CHR Relationship marketing : creating shareholder value /	Next

First edition had title: Creating powerful brands: the strategic route to success in consumer, industrial, and service markets.

"Published in association with The Chartered Institute of Marketing.".

Includes bibliographical references and index.

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