Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.

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Material type: Text

TextSeries: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998.Edition: 2nd edDescription: xiii, 430 p., [8] p. of col. plates : illISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415 CHE (Browse shelf(Opens below))	017135	Available		BK0013685
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415 CHE (Browse shelf(Opens below))	c.031356	Available		BK0041966

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First edition had title: Creating powerful brands: the strategic route to success in consumer, industrial, and service markets.

"Published in association with The Chartered Institute of Marketing.".

Includes bibliographical references and index.

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