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Financial services marketing : an international guide to principles and practice / Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler].

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2007.Edition: 1st edDescription: xvi, 400 p. : ill. ; 25 cmISBN:
  • 0750669977 (pbk.)
  • 9780750669979 (pbk.)
Subject(s): DDC classification:
  • 332.10688 22
LOC classification:
  • HG173 .E56 2007
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Includes bibliographical references (p. [381]-389) and index.

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