Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006.Edition: 11th edDescription: xx, 651, [94] p. : col. ill. ; 29 cmISBN: - 0131469185
- 658.8 22
- HF5415 .K636 2006
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415 KOT (Browse shelf(Opens below)) | c.023983 | Available | BK0044046 | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415 KOT (Browse shelf(Opens below)) | Available | BK0033354 |
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| HF 5415 KOT Marketing : an introduction / | HF 5415 KOT Marketing : an introduction / | HF 5415 KOT Marketing : an introduction / | HF 5415 KOT Principles of marketing / | HF 5415 KOT Principles of marketing / | HF 5415 KOT Principles of marketing / | HF 5415 KOT Principles of marketing / |
Includes bibliographical references and index.
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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