Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne.

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TextPublication details: Oxford : Butterworth-Heinemann, 2002.Edition: Rev edDescription: xvi, 242 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415 CHR (Browse shelf(Opens below))	c.027526	Available		BK0035181

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Previous	HF 5415 CHE Creating powerful brands in consumer, service and industrial markets /	HF 5415 CHE Creating powerful brands in consumer, service and industrial markets /	HF 5415 CHI To investigate the ways in which Pioneer Coaches can improve it's customer service for the period /	HF 5415 CHR Relationship marketing : creating shareholder value /	HF 5415 COP Chutzpah marketing : simple low cost secrets to building your business fortune /	HF 5415 DOO Strategic marketing decisions in global markets /	HF 5415 DOO Strategic marketing decisions in global markets /	Next

Previous ed.: 1991.

Includes bibliographical references and index.

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