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The ultimate web marketing guide / Michael Miller.

By: Material type: TextTextPublication details: Indianapolis, Ind. : Que, c2011.Description: xviii, 618 p. : ill. ; 23 cmISBN:
  • 9780789741004 (pbk.) :
  • 0789741008 (pbk.)
Subject(s): DDC classification:
  • 658.872 22
LOC classification:
  • HF5415.1265 .M555 2011
Contents:
Note continued: 41.Marketing via Mobile Apps -- What is a Mobile App -- and Why Should You Care? -- Building an Effective Mobile App -- Marketing Your Mobile App -- The Bottom Line -- 42.Tracking Mobile Marketing Performance -- Tracking the Performance of Your Mobile Website -- Tracking the Performance of Your Mobile Advertising -- Tracking the Performance of Your Mobile Apps -- The Bottom Line -- pt. XII Online Marketing Management -- 43.Managing Your Web Marketing Activities -- Managing Your Web Marketing Mix -- Managing Your Staff -- Managing Your Budget -- Managing Results -- Managing Change -- Managing Management -- Managing Your Time -- The Bottom Line -- 44.Looking to the Future -- Email is Dying -- Blogs Are Fading -- Social Networking is Taking Over -- Mobility Matters -- Narrowcasting Gets Big -- All Marketing is Local -- and Global -- Embracing Change -- The Bottom Line -- A.Glossary.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.1265 MIL (Browse shelf(Opens below)) c.033362 Available BK0044194
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.1265 MIL (Browse shelf(Opens below)) c.033363 Available BK0044193
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.1265 MIL (Browse shelf(Opens below)) c.034975 Available BK00455180
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.1265 MIL (Browse shelf(Opens below)) c.034976 Available BK00455177
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.1265 MIL (Browse shelf(Opens below)) c.035042 Available BK00455364
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.1265 MIL (Browse shelf(Opens below)) c.035043 Available BK00455367
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.1265 MIL (Browse shelf(Opens below)) c.035044 Available BK00455393

Includes index.

Note continued: 41.Marketing via Mobile Apps -- What is a Mobile App -- and Why Should You Care? -- Building an Effective Mobile App -- Marketing Your Mobile App -- The Bottom Line -- 42.Tracking Mobile Marketing Performance -- Tracking the Performance of Your Mobile Website -- Tracking the Performance of Your Mobile Advertising -- Tracking the Performance of Your Mobile Apps -- The Bottom Line -- pt. XII Online Marketing Management -- 43.Managing Your Web Marketing Activities -- Managing Your Web Marketing Mix -- Managing Your Staff -- Managing Your Budget -- Managing Results -- Managing Change -- Managing Management -- Managing Your Time -- The Bottom Line -- 44.Looking to the Future -- Email is Dying -- Blogs Are Fading -- Social Networking is Taking Over -- Mobility Matters -- Narrowcasting Gets Big -- All Marketing is Local -- and Global -- Embracing Change -- The Bottom Line -- A.Glossary.

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