The ultimate web marketing guide / Michael Miller.
Material type: TextPublication details: Indianapolis, Ind. : Que, c2011.Description: xviii, 618 p. : ill. ; 23 cmISBN:- 9780789741004 (pbk.) :
- 0789741008 (pbk.)
- 658.872 22
- HF5415.1265 .M555 2011
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HF 5415.1265 MIL The ultimate web marketing guide / | HF 5415.1265 MIL The ultimate web marketing guide / | HF 5415.1265 MIL The ultimate web marketing guide / | HF 5415.1265 MIL The ultimate web marketing guide / | HF 5415.1265 MIL The ultimate web marketing guide / | HF 5415.1265 MIL The ultimate web marketing guide / | HF 5415.1265 MIS Customer service in retailing / |
Includes index.
Note continued: 41.Marketing via Mobile Apps -- What is a Mobile App -- and Why Should You Care? -- Building an Effective Mobile App -- Marketing Your Mobile App -- The Bottom Line -- 42.Tracking Mobile Marketing Performance -- Tracking the Performance of Your Mobile Website -- Tracking the Performance of Your Mobile Advertising -- Tracking the Performance of Your Mobile Apps -- The Bottom Line -- pt. XII Online Marketing Management -- 43.Managing Your Web Marketing Activities -- Managing Your Web Marketing Mix -- Managing Your Staff -- Managing Your Budget -- Managing Results -- Managing Change -- Managing Management -- Managing Your Time -- The Bottom Line -- 44.Looking to the Future -- Email is Dying -- Blogs Are Fading -- Social Networking is Taking Over -- Mobility Matters -- Narrowcasting Gets Big -- All Marketing is Local -- and Global -- Embracing Change -- The Bottom Line -- A.Glossary.
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