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The SAGE handbook of marketing theory / edited by Pauline Maclaran ... [et al.].

Contributor(s): Material type: TextTextPublication details: Los Angeles ; London : Sage, 2009.Description: xviii, 523 p. : ill. ; 26 cmISBN:
  • 9781847875051 (hbk.) :
  • 184787505X (hbk.)
Other title:
  • Marketing theory
Subject(s): DDC classification:
  • 658.8001 22
LOC classification:
  • HF5415 .S24 2009
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