Strategic marketing management : a business process approach.
Material type: TextPublication details: Singapore : Cengage Laerning, 2010.Edition: edDescription: xxii, 490 p. : ill ; cmISBN:- 9781844800001 :
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HF 5415.13 MER Marketing / | HF 5415.13 MER Marketing / | HF 5415.13 MOO Marketing : the basics / | HF 5415.13 MOU Strategic marketing management : a business process approach. | HF 5415.13 MOU Strategic marketing management : a business process approach. | HF 5415.13 MOU Strategic marketing management : a business process approach. | HF 5415.13 MOU Strategic marketing management : a business process approach. |
Includes index.
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