Multichannel marketing : metrics and methods for on and offline success / by Akin Arikan.

By:

Arikan, Akin, 1969-

Material type: Text

TextSeries: Publication details: Indianapolis, Ind. : Wiley Pub., c2008.Description: xxiv, 288 p. : ill. ; 24 cmISBN:

9780470239599 :

Subject(s):

DDC classification:

658.8/72 22

LOC classification:

HF5415.1265 .A75 2008

Contents:

With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.1265 ARI (Browse shelf(Opens below))	c.03076	Available	BK00458722
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.1265 ARI (Browse shelf(Opens below))	c.036075	Available	BK00458725
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.1265 ARI (Browse shelf(Opens below))	c.036077	Available	BK00458719
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.1265 ARI (Browse shelf(Opens below))	c.036078	Available	BK00458716

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Previous	HF 5415.1263 MIN B2B marketing : a radically different approach for business-to-business marketers /	HF 5415.1265 O'CO Electronic marketing : theory and practice for twenty-first century. /	HF 5415.1265 O'CO Electronic marketing : theory and practice for twenty-first century. /	HF 5415.1265 ARI Multichannel marketing : metrics and methods for on and offline success /	HF 5415.1265 ARI Multichannel marketing : metrics and methods for on and offline success /	HF 5415.1265 ARI Multichannel marketing : metrics and methods for on and offline success /	HF 5415.1265 ARI Multichannel marketing : metrics and methods for on and offline success /	Next

Includes index.

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