What entrepreneurs need to know before they start [electronic resource] : acquiring and interpreting information about markets, competitors, and government / Sharon A. Alvarez.
Material type:
FilmPublisher number: 2911 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. EntrepreneurshipPublication details: London : Henry Stewart Talks, 2011.Description: 1 online resource (1 streaming video file (30 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Relationship between opportunities, markets, competitors and government -- Filling or Forming a market niche -- Skybus Airline case: Customers; Industry analysis; Government policy or regulations -- The Ice Hotel case: Customers; Industry analysis; Government policy or regulations -- What entrepreneurs need to know when forming a market niche.
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Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
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