Create connections with your audience [electronic resource] / Jens Bachem.
Material type: FilmPublisher number: 2647 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Communicating to the young consumerPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (17 min.) : color, sound)Subject(s): Online resources:Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Connected kids and their parents -- Today's kids still want to talk and belong -- They still spend time watching TV -- Remember your childhood -- Think local toy shop -- Make sure they care -- How commercial do you go? -- Connect with the audience -- Target ages and stages -- Focus on integrated great ideas -- Build and nurture connections.
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