Advertising and promotion : an integrated marketing communications perspective. / George E. Belch and Michael A Belch.

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Material type: Text

TextSeries: (The McGraw-Hill/Irwin series in marketing)Publication details: New Dehli : Tata McGraw-Hill, 2008.Edition: 6thDescription: xxvi, 779p. : illISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5823 BEL (Browse shelf(Opens below))	Available		BK0001097

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Includes bibliographical references and index.

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