Scenarios : the art of strategic conversation / Kees van der Heijden.
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TextPublication details: Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, c2005.Edition: 2nd edDescription: xxiv, 356 p. : ill. ; 24 cmISBN: - 0470023686 :
- HD30.3 .V36 2005
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HD 30.3 VAN (Browse shelf(Opens below)) | c.038269 | Available | BK00457917 | |
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HD 30.3 VAN (Browse shelf(Opens below)) | c.038267 | Available | BK00457906 | |
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HD 30.3 VAN (Browse shelf(Opens below)) | c.038268 | Available | BK00457903 |
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| HD 30.3 SHA Principles of communication / | HD 30.3 SHA Principles of communication / | HD 30.3 SHO Fundamentals of organizational communication : knowledge, sensitivity, skills, values. | HD 30.3 VAN Scenarios : the art of strategic conversation / | HD 30.3 VAN Scenarios : the art of strategic conversation / | HD 30.3 VAN Scenarios : the art of strategic conversation / | HD 30.32 AHU Managerial economics : analysis of manageial decision making / |
Includes bibliographical references (p. [347]-350) and index.
The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.
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