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Services marketing : people, technology, strategy / Christopher H. Lovelock.

By: Contributor(s): Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c.2011.Edition: 7th edDescription: xxi, 526 p. : ill. ; 24 cmISBN:
  • 0138070660 :
Subject(s): LOC classification:
  • HF5415.122 .L68 1991
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