Global marketing : practical insights & international analysis / Carlyle Farrell.
Material type:
TextPublication details: Los Angeles : SAGE, 2015.Description: 347 pages : color illustrations ; 27 cmContent type: - text
- still image
- unmediated
- volume
- 9781446252635
- 1446252639
- 9781446252642 :
- 1446252647
- 658.8/4 23
- HF1416 .F37 2015
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 1416 FAR (Browse shelf(Opens below)) | c.041090 | Available | BK0049808 |
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| HF 1416 CZI International marketing / | HF 1416 CZI International marketing / | HF 1416 CZI International marketing / | HF 1416 FAR Global marketing : practical insights & international analysis / | HF 1416 FLE International e-business marketing / | HF 1416 FLE International e-business marketing / | HF 1416 FLE International e-business marketing / |
Includes bibliographical references and index.
Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing.
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