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Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / by Jay D. Lindquist and M. Joseph Sirgy.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Biztantra, 2003.Edition: 2nd edDescription: xxi, 598p. : ill + Accompanied by: Shopper, buyer, and consumer behavior CasebookISBN:
  • 8177223836
Subject(s): LOC classification:
  • HF 5415.32 LIN
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Includes index.

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