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International marketing / Micheal R. Czinkota and Ilkka A. Ronkainen.

By: Contributor(s): Material type: TextTextSeries: (The Dryden Press Series in Marketing)Publication details: Fort Worth : The Dryden Press, 1990.Edition: 5thDescription: xxix, 860 p. : illISBN:
  • 0030244013
Subject(s):
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Includes index.

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