Contemporary brand management / by Johny K. Johansson, Kurt A. Carlson.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.1255 JOH (Browse shelf(Opens below))	c.043067	Available		BK0050747

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Previous	HF 5415.123 SHI Advertising Promotion : Supplemental aspects of Integrated Marketing Communications. /	HF 5415.123 SMI Marketing communications : intergrating offline and online with social medial /	HF 5415.123 WOO Customer communications in marketing 2001-2002 /	HF 5415.1255 JOH Contemporary brand management /	HF 5415.1255 SAR Strategic brand management for B2B markets : a road map for organizational transformation /	HF 5415.1255 SAR Strategic brand management for B2B markets : a road map for organizational transformation /	HF 5415.1255 WIL Positioning for professionals : how professional knowledge firms can differentiate their way to success /	Next

Includes bibliographical references and index.

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